Marketing

Marketing is about people and how they make decisions. Professionals in the field are creative, enjoy meeting goals and seek the excitement of bringing new customers to a business. While pursuing a degree in marketing, you will learn how to build a website that sells, develop a marketing plan and make sales presentations in a professional manner.

Professor of Business Administration Dan McCarty

Your career may take you to an entry-level position in Internet marketing, sales, advertising, public relations, promotions management, retailing or customer service. These marketing skills are needed across several industries – real estate, insurance, automotive, manufacturing and retail.

Depending on your path, SC4 has agreements in place with four-year institutions that allow students to transfer a significant number of credits towards a bachelor’s degree – essentially completing year three at SC4 before transferring. Three such programs are in place with Northwood University, Siena Heights University and Walsh College. More information about transfer agreements.

Start here first by picking the path towards a marketing credential that best fits you – whether it’s our associate’s degree, certificate program, or one of two skill set programs:

Marketing Associate Degree

Suggested course sequence for this degree from the SC4 catalog.

This link will take you to the current working catalog. On that page, you may also select other available catalog years from the drop-down menu located in the upper right.

 

Marketing certificate

Suggested course sequence for the Marketing certificate from the SC4 catalog.

This link will take you to the current working catalog. On that page, you may also select other available catalog years from the drop-down menu located in the upper right.

Gainful Employment information for the Marketing certificate

Internet Marketing skill set

Suggested course sequence for the Internet Marketing skill set from the SC4 catalog.

This link will take you to the current working catalog. On that page, you may also select other available catalog years from the drop-down menu located in the upper right.

 

Gainful Employment information for the Internet Marketing skill set

Professional Sales skill set

Suggested course sequence for the Professional Sales skill set from the SC4 catalog.

This link will take you to the current working catalog. On that page, you may also select other available catalog years from the drop-down menu located in the upper right.

 

Gainful Employment information for the Professional Sales skill set

"If you see a need and you think you can fill it, go for it. Move forward. Take a chance. With the job market we have right now, entrepreneurship is a great option."

Carrie Heidemann Charlick, CEO of Essential Bodywear

Carrie Heidemann Charlick, CEO of Essential Bodywear